Our team specializes in conducting comprehensive analyses to pinpoint opportunities where predictive analytics, natural language processing, and other AI/ML technologies can drive process optimization and elevated decision-making capabilities. We excel at evaluating operational workflows and data environments to recommend strategic integration of AI/ML solutions. This could involve streamlining procedures through intelligent automation, extracting valuable insights from complex datasets, or guiding the implementation of transformative AI/ML systems.

We offer a niche project type found nowhere else in the UT consulting space. Our fellows are equipped to create systems to help better manage an organization's data. This could include creating a database or leveraging other data management tools to best fit the organization’s needs. Other potential projects include implementing an ERP system, designing databases with many entities, ensuring data normalization, and assigning security privileges. Our team would be able to provide insights, complete queries, and create views, all to improve the company’s visibility and usability.

Students have the skills to build websites and mobile applications to offer strategic, managerial, and operational value to your org. These developers will focus on the front end of the website through WordPress development. They can also explore the use of web analytics to help monitor the effectiveness of your website toward your goals.

Our distinguishing feature as a student organization is our breadth of experience with technical solutions. We have trained our fellows in creating valuable insight through the use of software such as Tableau and PowerBI. Our fellows have experience in sorting, developing, and answering questions from large sets of data. Whether it’s to see if a product is selling well, determine if certain regions perform better, or test consumer preferences, our team can provide intuitive answers, descriptive dashboards, and in-depth explanations.

A/B testing refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics. Essentially, A/B testing eliminates all the guesswork out of website optimization and enables experience optimizers to make data-backed decisions. In A/B testing, A refers to ‘control’ or the original testing variable, whereas B refers to ‘variation’ or a new version of the original testing variable.

Customer expansion is a process of generating maximum value for current customers and encouraging them to purchase more. It enables brands to retain customers and save costs on customer acquisition. To increase your sales volume and profits, TCG fellows will select productive approaches to reach customers and make them engage. These techniques will be explained in a detailed report. At the same time, we can look into growing the customer base by targeting new markets. If requested, this report can also detail potential leads and target markets for your company to pursue.

Our distinguishing feature as a student organization is our breadth of experience with technical solutions. We have trained our fellows in creating valuable insight through the use of software such as Tableau and PowerBI. Our fellows have experience in sorting, developing, and answering questions from large sets of data. Whether it’s to see if a product is selling well, determine if certain regions perform better, or test consumer preferences, our team can provide intuitive answers, descriptive dashboards, and in-depth explanations.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Therefore, our TCG consultants will conduct SEO marketing to further the visibility of your company website/videos.

Market research tends to be the basis of any project. Still, we have the capacity to delve deep and provide valuable insights for your firm. For a pure research project, we can expect to provide metrics such as developing a marketing strategy, assessing entry to new markets, improving an existing brand strategy, quantifying different solutions, and weighing risks. Research and recommendations can be organized in a handbook to help frame and think through critical issues. TCG fellows with a breadth of knowledge help bring a fresh perspective to organizing research and providing guidance.